Digital marketing is full of specialised terms that may be new to few people who are eagerly stepping into this awesome career, which is why we created this glossary of digital marketing.

Getting familiar with this glossary is the first step of being a digital techie and it also helps you to navigate the world of digital marketing. This page will be frequently updated as a new term will be added eventually when I write new series of blog posts about digital marketing.

Please use the comments section below the page, if you want me to add any terms I missed out.

Keyword: A Keyword can be termed as something that pops into your mind first when you think of a topic/subject or an object. In our context, the keywords are the terms that a user enters into a search engine.

Call to Action: Call to action is a link or a button/image that prompts your visitors or customers to take an action.

That call to action can be anything, maybe download an E-book, signup button or submit button etc.

Examples of call to action buttons:

Glossary of digital marketing-Few examples Call to action buttons

Landing Page: In general terms, the landing page is a web page which serves as the entry point for a website or a particular section of a website. The purpose of creating a landing page is to make users/site visitors take necessary actions using call to actions.

CTR (Click through Rate): CTR is the ratio of the number of people clicking on the link to the number of people who actually view the link. It can also be explained the percentage of people clicking the link.

CPC (Cost Per Click): Cost per click term is used in the AdWords concept, it’s the amount which we agree to pay to Google per every click.

Backlink: A  link from another website which is directing users to our web page is known as a backlink. It can also be called as an inbound link.

 Affiliate: A way to sell company products by signing up individuals or companies (“affiliates”) who market the company’s products for a commission.

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