Writing an article requires a lot of efforts and consume a lot of time. The job of a professional blogger does not end up only with writing a great article indeed the article must be optimized for SEO.
You might think what is need of optimizing an article for SEO when my article is great and content in it is ready for people to read. To answer this we need to understand search engine functionality whenever a search query is made in the search engine the search engine looks into its webmasters and will find the most relevant results based on the keywords entered by the user.
The ranking depends on the multiple factors, Our main focus is on how to write SEO optimized articles, The best way to writing SEO articles is by doing On page SEO. The On page SEO depends on
- Keyword Placement
- Content Optimization
- Internal Linking
- Page Load Speed
- Image Optimization
The keywords of an article are nothing but words or terms of the search query for which you want your article to be listed in SERP. The Keyword need to place in below mention locations to enhance your article for relevancy with the search term.
This is nothing but the title of your article if you look at this article the Title Tag is ” Effective ways to write SEO optimized article” The keyword I have used here is “how to write SEO article”, which means my title is well equipped with the keyword.
In URL Slug:
For effective SEO, make sure that your URL slug contains focus keyword. Make sure that your URL slug is short and have your keyword present in the slug. This will enhance your relevance and help you rank higher.
Eg: Keyword is ” SEO optimized articles”
The meta description is a tag in HTML, That contains a brief summary of the web page. Search engine shows the meta description of each and every website in SERP and Optimizing meta description is a very important aspect of on page SEO. The best way to optimize meta description is by clearly summarising the summary of your content in such a way that it should contain your focus keyword in it.
Note: Make sure the meta description is not more than 160 character as a snippet in SERP shows a maximum of 160 characters
Content is a king.When writing a content make sure to maintain a keyword density of 2% to 5 % i.e the focus keywords are present 2 to 5 times for every 100 words in your article. The quality of content is more important than quantity and better the content quality better is te engagement and more people will start trusting your website. The advantages of quality content
- More Engagement
- Build Trust
- More Social Shares
- Low Bounce Rate
- More Backlinks
Note: Never copy a content from any other website, which leads to duplication and Google will penalise your web page for plagiarism.
Internal linking is also one more important aspect of SEO optimization. It means linking one page to another page of the same domain. It helps crawler to index your website with much ease and also help the user to navigate a website further establish information hierarchy of your website.
Page Load Speed:
Google in their recent algorithm update indicated that site speed is one of the factors which influence ranking. The page load time of less than 2 sec is considered optimal.
The page load time also affects user experience. The longer page load time will increase your bounce rate and reduce average time on page. The longer page load time has shown to reduce conversions.
In order to shorten your page load time, your can use following tools to optimize your web page.
- Use WP Smush plugin to reduce your image size
- Use WP Total Cache to reduce your site load time. This plugin will Create a static and easy to load HTML file from your WordPress blog and your webserver will use this HTML instead of loading bulky PHP scripts.
Check your site speed and get your free report to fix it.
Make sure the image file name includes your targeted keywords (for example on_page_seo.png) and also provide Alt text.
Providing Alt tag gives the ability for search engines to understand about the image and rank according to the keywords.
The compression is also a point to remember while uploading the images into your WordPress blog. Of course, we are having few plugins to do that. (The one which I use is WP-Smush).
Plugins to consider after building your WordPress site